GB/T 29188-2022
Brand valuation—Multi-cycle excess earnings method

Standard No.

GB/T 29188-2022

Language

Chinese

Release Date

2022

Published By

General Administration of Quality Supervision, Inspection and Quarantine of the People‘s Republic of China

Lastest

GB/T 29188-2022

Replace

GB/T 29188-2012

Scope

This document describes the calculation method of brand value evaluation using the multi-period excess return method, and establishes the evaluation process. This document is applicable to the value evaluation of brands that can continue to generate excess returns within a certain period of time. Brand value evaluations in other situations can be used for reference.

GB/T 29188-2022 Referenced Document

• GB/T 29185 Brand—Vocabulary
• GB/T 29186 Brand value.Elements

GB/T 29188-2022 history

• 2022 GB/T 29188-2022 Brand valuation—Multi-cycle excess earnings method
• 2012 GB/T 29188-2012 Brand valuation.Multi-cycle excess earnings method